We’re sure you’ve heard of painting the town red, but what does it take to make it “Ducati Red”?
The roaring of engines on MotoGP-standard circuits to every detail behind the scenes, we have partnered with Ducati to deliver the Ducati Riding Experience (DRE) across Asia. From the very first DRE in 2022 at Thailand’s Chang International Circuit in Buriram to subsequent editions in Sepang and Mandalika, the partnership between Sphinx Adonis Events and Ducati has been nothing short of exhilarating.
The fourth edition in Buriram earlier this year was yet another feather in our cap.
Setting the Pace
The Ducati Riding Experience (DRE) is Ducati’s global benchmark for immersing riders in its world, combining training, track riding, and community in a way that reflects performance, passion and exclusivity.
Over the years, what began as a single-day track event has evolved into a fully curated DRE Holiday, offering riders a complete journey that extends beyond the circuit. From seamless registration and precision-timed track sessions to unforgettable locations, curated transport, and premium hospitality, every element is now designed to deliver the Ducati lifestyle end to end.
Riders experience the thrill of MotoGP-standard circuits, rows of Panigales and Multistradas lined up in the pit lane set the tone before the first lap — a visual testament of Ducati’s performance, brought to life by our team.
Execution with Discipline
Behind the high-speed sessions lies meticulous planning. Each day, 80 riders are welcomed, kitted, briefed, and guided onto the circuit without delay. Participants are grouped by skill level, alternating between classroom instruction, safety briefings, and guided laps under Ducati-certified trainers. Every transition is timed to perfection, preserving flow and safety throughout the event.
Our team works closely with local vendors and staff, combining regional expertise with Ducati’s global brand discipline. This approach ensures operational efficiency while creating opportunities for local partners to engage with an international motorsport event.
Beyond the circuit, hospitality zones and Ducati display areas extend the brand experience, offering riders and guests a space to connect, recharge, and absorb the Ducati world in its purest form.
The result is an event where every detail, from the kit in hand to the sound of engines on the track, reflects Ducati’s standard of excellence. Nothing interrupts the flow, and every participant leaves knowing they’ve experienced Ducati performance at its finest.
Strengthening Ducati’s Presence in Asia
By managing DREs across multiple countries, we’ve helped Ducati expand its community, strengthen its regional footprint, and deliver consistent brand experiences across cultures and markets. From Thailand to Malaysia and Indonesia, each edition has reinforced Ducati’s identity while deepening rider trust and building operational expertise in the APAC region.
Looking Ahead
With four DREs successfully delivered and the DRE Holiday format now setting a new benchmark for premium rider experiences, Sphinx Adonis Events continues to demonstrate its ability to manage scale, speed, and stakes at Ducati’s global standard.
Each event strengthens both rider trust and client confidence, proving that precision and passion, when executed with discipline, always deliver.
We know we’ve done something right when riders leave with pure exhilaration.
Discover more at www.sphinxadonisworld.com!