Kinetic DX EV Launch — A Legacy Brought to Life
The story between Kinetic and Sphinx Adonis Events goes back over two decades to the early 2000s, when innovation and ambition defined India’s mobility landscape.
Our journey began in 2001, with the pan-India launch of the Kinetic GF 125 and Kinetic Challenger, covering 14 cities in the first phase and 4 cities in the second.
In 2002, a defining moment arrived when Kapil Dev launched the Kinetic Boss, marking the start of a trusted and enduring partnership between Kinetic and our team.
Two decades later, in 2025, that story came full circle.
When Kinetic Watts & Volts Ltd (KWV), the electric mobility arm of the Kinetic Group, officially unveiled the DX EV in Delhi, it was another landmark moment, where we once again had the privilege of bringing a Kinetic milestone to life together.
The Event
Years in the making, the launch was an ode to emotion and innovation — a tribute to the people who built it all those years ago.
Dr. Arun Firodia, Founder and Chairman of the Kinetic Group, once again stood at the helm, his presence anchoring the event in history. Beside him was Ajinkya Firodia, Vice Chairman and Managing Director of Kinetic Watts & Volts Ltd, whose vision brought the DX back to life through KWV.
The event saw old colleagues, long-time collaborators, and brand champions come together in what felt like both a celebration and a homecoming. Held in Delhi, the setting was both symbolic and strategic. As the capital of a country driving toward cleaner and smarter mobility, it was the perfect stage for an electric revival.
The venue was transformed into a space that celebrated the past while projecting forward through visuals, storytelling, and deliberate experience design.
This was a moment watched closely by media, partners, and generations of Kinetic supporters. The relaunch marked Kinetic’s return to a fiercely competitive mobility landscape and every detail was crafted to match the emotional gravity of the occasion.
Delivering on Legacy
With a brand like Kinetic, expectations were exacting and deeply personal.
The occasion itself had to be nothing short of grand — from a regal venue setup and elevated stage design to live music and a heartfelt tribute to the 20-year-old DX, this launch was one to watch.
Our team at #SphinxIndia approached this responsibility with clarity and intent:
- Designed an experience to tell a clear story through movement, visuals, and ceremony
- Aligned protocol, staging, and audience movement to reflect the scale of the moment
- Curated guest experience with care, ensuring every touchpoint honoured Kinetic’s legacy
- Amplified leadership presence, placing the founder and next-generation leader in symbolic alignment with the DX’s past and future
- Created a visual direction that evoked royalty — with the entrance, stage, and overall setting designed to present the DX as a premium launch experience
Every segment of the launch was choreographed to evoke pride, memory, and momentum. The launch fulfilled expectations and matched the emotional weight of what this comeback represented for the brand, its people, and its patrons.
At Sphinx Adonis Events, high-stakes moments are staged with discipline and care — because they matter to our partners and everyone watching. Your next big moment deserves more than just applause; let us define how it unfolds.
To discover more, visit www.sphinxadonisworld.co.in